Bootstrapping 101 - the Lows

The road to success is long and arduous, there is little doubt that only the strongest (and luckiest) survive. Along the way you will experience amplified highs and lows, with the lows obviously more difficult to deal with.

Someone once asked me “what was the lowest point during the history of your company?” I hadn’t really thought about it prior to this question, but my memory zeroed in on a specific moment almost immediately.

Bootstrapping 101 - Diematic Behavior

Some animals have a defense mechanism called Diematic Behavior. It is a natural defense meant to bluff a predator into believing something untrue about the creature in question.

A critical tactic employed by most startups is the act of making oneself “look bigger”.

Dog Potty Area v1

Towards the end of the summer we were inspired by this DIY project and decided to take a swing at creating our own version.

We had two main problems with our four-legged best friends that we hoped to solve.